Channels

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Total ad spend

Total leads

Blended cost / lead

ROAS (won ÷ spend)

Session share

GA4

by default channel group

GA4 sessions connector not live

todo / err — see Settings

Spend vs results

paid channels

ad spend next to sessions & conversions delivered

ad spend connector not live

todo / err — see Settings

Channel performance

click a column to sort · cost/conv blends ad spend onto its GA4 channel group

GA4 offline

channel breakdown (GA4) connector not live

todo / err — see Settings